Nyholm Group consists of the brands Formenta, Fingal Johnsson, Danomast, Uteprodukter.se and Flaggfabriken Kronan.

We develop, manufacture and market durable products and solutions for outdoor spaces. We supply this from our different unique and niched brands to companies, organisations, cities and people around the world.

We are an independent family business with roots from the founding of Formenta in Sweden in 1972. We have a strong believe in entrepreneurship and we believe that our possibilities are limitless.

1972

The story of Nyholm Group begins when engineer Olov Nyholm, at the time a production supervisor at a fiberglass manufacturer in Bredaryd, gets the opportunity to acquire a portion of the company. Olov builds his own factory and establishes Formenta AB in Värnamo.

1974

Olov Nyholm builds his first machine to manufacture fiberglass flagpoles, which becomes Formenta's first own product. This also marks the start of Formenta as a brand.

1978

Formenta launches the export of flagpoles, with Denmark and Great Britain as the first international markets.

1985

Formenta expands its export market to also include North America.

1995

Peter Nyholm acquires Formenta from his parents and continues to develop the family business further.

2005

Formenta becomes the majority shareholder of the Dutch company Wego BV, which becomes Formenta-Wego BV. This marks the start of the expansion of Nyholm Group with focus on product development and continuous improvement.

2010

Nyholm Group acquires majority shares and gains control of Danish company Danomast A/S, founded in 1968.

2013

The operational control is transferred to Peter's sons Henrik, Carl and Nils which results in an expansion of the product assortment.

2013

Uteprodukter.se is founded.

2014

Nyholm Group acquires all shares of Formenta-Wego BV, which now becomes Formenta Vlaggenmasten B.V.

2014

Nyholm Group acquires the majority shareholding in Helsingborg based Flaggfabriken Kronan, founded 1932 and official supplier to the Swedish Royal Palace.

2014

Henrik, Carl & Peter Nyholm are awarded Entrepreneurs of the Year in Värnamo.

2018

Uteprodukter.se is acknowledged as one of Sweden's fastest growing e-commmerce companies.

2019

Nyholm Group acquires all shares of AB Fingal Johnsson & Söner, founded 1928.